Content Writing
What makes content writing important for a business?
Content is the ingredient that can make or break a business. It is what separates a profit making business from a non-profit making business. To a customer, content is how a business introduces itself to them and this is what makes having quality content vital.
Content has to be uniquely written, this is what keeps people reading. Implementing a personality into your content can make you more money than your product itself. Engage with your readers, be their friend and most importantly be the person they can trust. How you articulate yourself and the clarity of your writing are pivotal.
Make your content the winning kind
You can make your content the winning kind by making it more stimulating to read. You can achieve this by creating content with the intent to drive engagement. One way to do it is by creating controversial content. People are more likely to engage with content that challenge their ideas.
Content is useless if it has no engagement, zero engagement means zero revenue, remember that.
If the purpose of your content is to sell a product, it is very important that your content does not appear to be selling the product. Stay with me. Your content is there to explains who you are, what your product offers and how it would best benefit the reader. Thereafter, its is the readers choice to click purchase.
Do not get me wrong, I am not saying that you should do nothing to sell to the reader. What I am saying is that your content should be so engaging that they have no other choice but to click purchase.
Engaging content is what separates a profit making business from a non-profit making one. Let us make sure yours is the profit making one.
How to make your content more engaging
You can make your content more engaging by getting straight to the point after the heading. If the point of your content is to educate and inform, make sure this is done immediately after the heading. This ensures the reader that they are not wasting their time and they are therefore more likely to continue reading.
Content should have a personality
Most content these days is written by Artificial Intelligence and this can makes it harder for writers to compete. This can be solved by incorporating a personality into your content. People can tell the difference between dry content and content that is more conversational. By including a personality into your content, you are likely to increase readership and therefore gain more engagement.
Share your experience
One way to really connect with your audience is by being vulnerable with them and sharing your experience about whatever if is yiu are trying to inform others about. This makes you more human in your writing and people are more like like to connect with that.
Be honest
People are more likely to read and engage with your content if you are being truthful. As humans, we have a natural sense for separating a truth from a lie, we know when something sounds too good to be true. With that being said, make sure you are honest in your content. When people see honesty they are more likely to continue reading and engage.
Last but not least, do your research! There is nothing more painful than reading something you know knowledge about only to see that the writer knows nothing about it. This common mistake is likely to paint you as mediocre and a reader is likely to click off your page faster than the speed of light.